I'm Guillermo Subuno — a Madrid-born creative director based in Sydney, working internationally with apparel brands, culture labels and lifestyle projects.
My work starts where most designers stop. I help brands figure out what they're really saying, who they're talking to, and how to build something that lasts beyond a single drop or campaign — through creative direction, brand strategy, product development and visual storytelling, working together as a system. I bring both the strategic vision and the technical range to take a project from concept to final execution without losing what made the idea good in the first place.
Over the past twelve years I've built brands from scratch, led creative teams, developed apparel collections and directed campaigns across fashion, music and culture. Projects I've been part of have involved brands including Vans, New Balance, Reebok, Universal Music and Jägermeister. I also founded and directed WAG1 Studio & Magazine, a cultural platform that worked with some of the most relevant names in Spanish fashion and music.
I work best with brands that have something real to say — and need a senior creative partner to help them say it.
What I bring:
· Brand identity & creative direction · Apparel graphics & collection development · Visual storytelling & campaign direction · Packaging, editorial & art direction · Illustration & custom typography
Currently based in Sydney. Available for international projects. subunocreations@gmail.com
Awards & Recognitions
Juror, DesignRush Design Awards — USA, 2026
Best Packaging Design (Food & Beverage) — DesignRush, 2025
Jury Member, MIN Independent Music Awards — Spain, 2018–2023
Finalist, “Hazlo Tú” Illustration Contest — Yorokobu Magazine & Volkswagen, Spain 2014
Finalist, “Un dedo de espuma, dos dedos de frente” Creative Contest — Cerveceros de España, Spain 2012
Press & Mentions
Selected features and collaborations in international media exploring the intersection of art, fashion and design.
El País: Logotipos que fusionan lujo y cultura urbana
Yorokobu: Rimando lujo: por qué la música urbana menciona tantas marcas
Doodle Arts Magazine: Interview: “How to Build a Winning Portfolio”, Print Issue, 2015
For personal art and illustration work → guillermosubuno.com For photography and visual direction → etereovisuals.com
