Client: BPS21
Project: Graphic Design, Branding
Description: brand creation for BPS21 a consultancy company based in Spain.
Project: Graphic Design, Branding
Description: brand creation for BPS21 a consultancy company based in Spain.
The symbol for Business Process Siglo 21 reflects the brand’s core values of success, fulfillment, and a personalized approach. Inspired by Maslow’s Hierarchy of Needs and vertical arrows representing positive outcomes, the icon conveys growth and improvement. The use of green signifies trust and optimism.
