GRIMEY × DICKIES
Creative Direction & Campaign Development
Developed for the launch of the GRMY × Dickies collaboration, this campaign reinterpreted themes of confinement, escape and personal freedom through a cinematic visual narrative.
As Creative Director, I led the conceptual development and visual direction of the campaign, overseeing the creative approach, casting, production and overall storytelling.
The project brought together fashion, film and photography to create a cohesive campaign across digital and social platforms.
Client:
Grimey Wear, Dickies
Grimey Wear, Dickies
Role:
Creative Direction
Creative Direction
Agency:
WAG1 Studio (Founder & Creative Director)
Credits:
Creative Direction:
Guillermo Subuno
Photography & Film:
Pedro Martínez
Agustín Escámez
Makeup:
Miky Valles
Models:
Milena Smit
Echube Shades
